rabt.inc · Content engine field manual
Not generic "post 3× a week" advice. These are tied to your system (the build, the networking engine, the content→client funnel), and they double as a capacity document: where the effort actually pays, and where you're posting out of obligation.
Read this before you sell "all 5, daily" to anyone. Dominating three beats showing up weakly on five, and quality + consistency together is the one thing your whole positioning rests on.
The core engine · ranked by priority
Shoot once, cut everything from it: a week of Reels, a carousel, threads, LinkedIn posts all come from one video. It's also where the $9k DFY deal actually gets signed: nobody buys off a 30-second Reel, they buy after 15 minutes of you thinking clearly.
Where your 32k already lives. Reels bring new eyes, carousels prove depth, and the commenting system converts strangers into connections. This is also where the Blueprint gets promoted.
Fewer eyeballs, but they're founders with budgets. For rabt.inc's own lead-gen it's arguably your best channel, and your single most underused one.
Amplifiers, not pillars
Un-repurposable, native writing for the least direct revenue. Builds reputation, not booked calls.
First to cut when tightNearly free off your existing IG/X content. Intent unproven for high-ticket.
Repurposing outpost onlyRun these off the scraps of the main three, or not at all for a given client.
The trap
Read before you build a package
Selling "all 5 platforms, daily" because it sounds impressive is the fastest way to drown your team and drop quality.
That kills the exact thing your positioning is built on: quality and consistency at once. Better to dominate 3 than to show up weakly on 5.
Match the stack to the client
Sells to businesses · booked calls are the goal
LinkedIn is non-negotiable here: it's where their next client scrolls.
Consumer-facing · reach and audience are the goal
Skip LinkedIn unless there's a real B2B reason. X only if they're naturally a writer.
Never run all five at full output, unless a premium tier funds the extra load.
Primaryauthority + inbound engine
The reach machine and the room where your network actually gets built.
+ What works
– What to skip
Funnel play
Where the 18-question Blueprint gets promoted: link in bio + Stories. And where rabt.inc proves the system works by being the system. Your own account is the case study.
Primarytrust + conversion machine
The depth that closes high-ticket, and the source every other platform is cut from.
+ What works
– What to skip
Funnel play
Where the sale is actually made. IG gets attention; YouTube converts it. For any client whose goal is booked calls, this is the platform you fight hardest to keep quality high on.
Primary · B2Boptional for pure creators
The highest value per follower anywhere, and your most underused channel.
+ What works
– What to skip
Funnel play
For rabt.inc's own lead-gen, arguably your best channel: your buyers live here, not on Threads. Underused right now = your biggest untapped inbound.
Secondaryhigh effort · situational payoff
A long-game authority play for a sharp thinker, rarely a direct funnel driver.
+ What works
– What to skip
Honest take
The first platform to cut when capacity is tight, un-repurposable content for the least direct revenue. Keep it for rabt.inc only if you enjoy it and it fits the systems-thinker brand.
Secondarycheap to run · uncertain payoff
A repurposing outpost that compounds your IG presence, a bonus, never a pillar.
+ What works
– What to skip
Honest take
Earns its place only because it's nearly free off your existing IG/X content. The moment it demands original effort, it's not worth the fulfillment cost. A bonus, not a pillar.